When you are making merchandise for your brand’s logo, placement is key. There are many factors to take into consideration when designing apparel for a brand or business.
When you are making merchandise for your brand’s logo, placement is key. There are many factors to take into consideration when designing apparel for a brand or business. The main factors that you need to figure out are, which decoration method you prefer, garment type, colors and most importantly position of your logo design. For an in-depth look at the best placement tips for t-shirt customizations, kick back and relax as you enjoy this shirt decal placement guide.
Apparel decorators have to inevitably spend time determining the placement of their designs. Not too high, not too low, not too far left or right, and placement of dreaded chest prints. Eyeballing is an ok way to do it, but a more efficient way is to measure. Although this article is very helpful in gaining more knowledge about t-shirt design placement, we do have to say that purchasing a T-shirt logo placement tool will help ensure that your designs are perfectly placed.
Below is a helpful guide that takes the eyeballing out of design placement.
Taking into account the size and shape of your design, as well as the size of your garment, the top of the design should begin 4”-6” from the neck. Center the design between the left and right seams, and you’re good to go. Kids tees are slightly different and should be 1.5”- 3” below the neck and centered between the left and right seams.
Designs placed on the back of shirts should be approximately 5” from the collar and centered between the left and right seams. This option for logo placement is best for maximum exposure. Due to this part of the shirt, it has the largest real estate for your brand’s design. This spot is one of the favorites for Screen printers due to the wide range and space they have for their designs. Other decorators such as embroiders might steer away from this position for reasons ranging from how much space they have to work with, their design aesthetic or how pricing a large embroidery design can be.
This is the most common position for logo placement, making it the most recognizable to the consumer eye. From the left shoulder seam, measure 7"-9" down and center between the center and side seam of the shirt. Another option is to measure 4"-6" to the right of center. The latter is a bit easier, but both are good options.
This one is really straightforward. Center the design either directly above or on top of the pocket.
From the left shoulder seam, measure 7"-9" down and center between the placket and side seam. Another option, and arguably easier, is to measure 4"- 6" to the right of the placket.
From the left shoulder seam, measure 7"-9" down and center between the placket and side seam. You can also measure or 4"-6" to the right of the placket.
Similar to the pocket t-shirt, center the design directly above or on top of the pocket.
Of course, we couldn’t forget a hoodie logo placement guide! For hoodies, you follow the same standards as you would for t-shirts, but you have the added benefit of the sleeves and a hood to work with! Follow the same guidelines as t-shirts for placement on the chest and back of a hoodie. For designs where you typically would measure from the collar down on the back of the garment to determine proper placement, measure from the seam where the hoodie and the body meet, along the back neckline.
There are three places we suggest you might place a design on the hood of a sweatshirt (or even a jacket):
1. On the hood edge, facing down
2. On the hood edge, facing up
3. On the side(s) of hood
Each of these design placements have their own advantages and disadvantages. For instance, 1 looks great when you are wearing your hood on your head, but when it’s resting off your head, 2 looks more attractive. If you want space to put a larger design, or perhaps something besides text, 3 is a smart choice. Avoid putting vinyl or prints across seams, not only for best results but also for longevity of the design.
We have noticed more and more sleeve designs in recent years when it comes to apparel decoration (t-shirts, sweatshirts and jackets!). Since it’s still a growing trend, it’s a simple addition that will leave people saying, “You don’t see that too often!” Differentiators like this can make your brand stand apart and get you the sale! There are a handful of placement possibilities for decorating a sleeve:
1. Designs placed evenly spaced along outer portion of sleeve
2. Vertical text evenly spaced along outer portion of sleeve
3. Full arm print
4. Horizontal text placed evenly along outer portion of sleeve
5. Small design(s) or text - best on sleeve near top of wrist
● Make sure that you think about how a design might change when you put the hoodie on versus when it’s lying flat before adhering it to the fabric
● Consider avoiding joint areas that will experience a lot of natural wear due to friction (elbow, arm/shoulder socket)
● Don’t overdo it—sometimes simpler looks a lot cleaner. Try to choose no more than 3 designs per hoodie (but keep in mind that rules are also sometimes meant to broken. Thinking “outside the box” can pay off too!)
Hoodies stand apart from other sweatshirts and long-sleeve shirts because they have a large pocket that falls on the lower abdominal that provides additional opportunities for customizations. Here are our top hoodie pocket design ideas:
1. Text or horizontal design on the pocket, along the top or bottom pocket seam
2. Text along the pocket openings
3. Clever character placement
● You can also do this along the top seam so that the character looks like they are “popping out”
● You can easily do this with t-shirts that have breast pockets too!
● In attempts to not overcomplicate things, we recommend that if you choose to decorate the front pouch pocket, do not decorate the chest as well.
● We do not recommend putting one large designs smack middle of the pocket, it usually doesn’t look good. Either print the entire pouch from seam-to-seam, or go with a smaller and more discreet design as shown above.
Apparel decorators and designers have to think about a lot of moving parts. Their creations are not just going to live on a blank canvas but instead on blank apparel. There are many factors that play into the result of your creations with decorating apparel. Design sizing and placement can make or break your creation, so using these tips and tricks will be very helpful.
Your “canvas” is not always plain white, which will alter your color palette. Your design becomes more dimensional than 2D, as it will be worn and take on the shape of the human body. This is why the placement of your logo or design is so important.
Q: What are the measurements for a logo placement on the front chest of a shirt?
A: The measurements for a logo that is going to be placed on the front of a shirt should be centered between the left and right seams and begin 4”-6” inches from the neck collar. If you are working with kids apparel you will still need to align the design in the center of the left and right seams, however, the suggested measurements are for the design to begin 1.5”-3” below the neck collar line.
Q: Where is the most common logo placement on a shirt?
A: The most common logo placement on a shirt is on the left chest. This has become the most common placement due to the original handshake, which would force your right hand to extend and therefore cover up the right chest area and your logo. For this logo position, there are two options you can measure from the left shoulder seam that should be considered when choosing this placement. Either measure 7”-9” down the center between the center and the side seam, or measure 4”-6” inches to the right of center.
Q: What is the measurement for a logo placement on the back of a shirt, and what are the benefits for this placement?
A: Choosing the back of your garment for your design has many advantages. The main one being the amount of space you have to work with. Screen printers love this option because they can reduce the limitations to their designs. When choosing this option, the rule of thumb is to center your design in the middle of the left and right seams, and 5” below the collar neck line.
Q: What is the most common placement for embroidered logo designs?
A: The left chest placement is the most common for embroiders to sew logos. Due to the embroidery method, this position is the most beneficial and complimentary for their design aesthetic. The left chest also being the most popular placement option helps embroidered logo designs still get the attention they deserve!
Q: Is there a quick “cheat sheet” on how to choose the logo size on a shirt?
A: Here are some measurements that are a good general rule of thumb to go by for logo size on a shirt. These recommendations are determined by the area you choose for placement:
● Left Chest - 2.5”-5” wide and tall
● Center Chest - 6”-10” wide, 6”-8” tall
● Full Front - 10”- 12” wide, 10”-14” tall
● Oversize Front - 12”-15” wide, 14”-16” tall
● Back Collar - 1”-3” wide, 1”-3” tall
● Upper Back - 10”-14” wide, 1”-6” tall
● Full Back - 10”-14” wide, 6”-15” tall
● Sleeve - 1”-4” wide, 1”-4” tall