Are you looking to start a business or expand your income stream? Buying items in bulk and reselling them is a popular strategy among small business owners and entrepreneurs. Not only can this approach save money through wholesale pricing, but it also offers impressive profit margins if done right.
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Curious about the best things to buy in bulk and sell? This guide will walk you through everything you need to know, from market insights and product ideas to sourcing suppliers and how to sell. Whether you’re just starting out or looking to refine your reselling strategy, you’re in the right place.
Buying bulk items to resell usually means purchasing large quantities of a product at once, usually at a discounted price. This can be done through wholesale suppliers or by buying excess inventory from retailers or manufacturers. The goal is to then resell these items individually or in smaller bundles for a profit.
Reselling bulk items has plenty of benefits, but it requires careful planning. First, let’s look at why this approach works and the challenges you might face.
Bulk items resale can be beneficial for several reasons:
Reselling in bulk requires strategies to overcome these key challenges:
Before purchasing hundreds of units, ask yourself these questions to set your business up for success:
Are people actively searching for or needing this product? Use tools like Google Trends or Amazon Best Sellers to determine if your product is trending.
There are also product trend research tools that can help you identify the popularity and demand for your product. For example, Niche Scraper, Jungle Scout, Helium 10, Radarly, AliShark, and Exploding Topics.
If you’re thinking about using product research tools, keep in mind that they can vary in pricing and features. For example, some offer trial periods while others don’t. And some tools, like Jungle Scout or Helium 10, are better suited if you’re planning to sell on marketplaces.
Not ready to invest in product research tools? No problem! There are plenty of free ways to do your research — it might take a little more time, but it’s totally doable. To make it easier for you, we’ve put together a blog post on how to find trending products to sell online.
When buying bulk items to resell, you’ll often be purchasing hundreds or even thousands of units at a time. You need to make sure you have enough space to store everything. This could mean renting a storage unit, using your garage or basement, or even storing items in your spare room.
Some online marketplaces also offer fulfillment services, where they will store and ship your products for you for a fee. This can be a convenient option if you don’t have the space for storage, but it’s important to factor in these costs when determining if buying bulk is the right choice for your business.
If you decide to use or rent your own storage space, make sure it’s organized, secure, and well-maintained. For perishable or fragile items, think about climate-controlled storage. Just be sure to factor that cost into your pricing so it doesn’t eat into your margins.
Storage costs are not the only expenses you need to consider when calculating profitability. You’ll also need to factor in wholesale costs, shipping fees, marketing expenses, and any other operational costs.
It’s important to ensure that the resale price of your product not only covers these expenses but also leaves enough room for a healthy profit.
Aiming for a minimum margin of 30-50% is a good rule of thumb, as this ensures you have a buffer for unexpected costs and still achieve a sustainable bottom line.
The success of your bulk items resale strategy hinges largely on your choice of supplier. Look for suppliers who strike a balance between offering high-quality products and maintaining competitive pricing.
Take the time to research their reputation by reading reviews and testimonials from other buyers, and don’t forget to ensure they have a reliable shipping and delivery process to avoid delays.
Popular platforms to source bulk items include well-known B2B marketplaces like Alibaba, Global Source, TopTenWholesale, TradeKey, Made-in-China, and IndiaMART.
These platforms offer a wide range of products to choose from, allowing you to find the right items that align with your target market. Additionally, many of these marketplaces provide tools to vet suppliers, ensuring you partner with trustworthy and experienced vendors.
Alternatively, consider sourcing from local manufacturers for a unique selling point and to support your community.
Some general guidelines when choosing what items to buy in bulk to resell are to select products that have consistent demand, are easy to ship and store, and have a good profit margin.
With that in mind, here are the top items that are ideal for bulk buying and reselling. We’ve organized these products by niche to make it more convenient for you.
This list isn’t exhaustive, but it’s here to spark ideas and inspire your next product, rather than serve as strict business advice.Cleaning supplies, toiletries, and paper goods are always in demand. Bulk-buying these products creates a reliable source of daily staples for your customers. Plus, these are cheap products to resell, offering a great opportunity to boost your profit margins.
Glass straws are a great example of a popular product in this niche, but their fragile nature demands careful packaging to ensure safe delivery.
Pet owners are always shopping for toys, treats, leashes, and other necessities. Some pet products are especially great for buying in bulk, for example, biodegradable poop bags or organic pet treats (just go for non-perishable options). These products not only cater to the current trend towards eco-friendly and sustainable living but also meet a constant demand from loyal pet owners.
Skincare, cosmetics, hair care, and wellness items sell quickly, thanks to their popularity online. Beauty enthusiasts are often avid buyers of trendy or repeat-use products.
If we’re getting specific, lash clusters are good things to buy in bulk and sell. Their lightweight and compact size makes shipping more affordable. Since customers need to replenish them often, this product naturally encourages repeat business, making it a smart choice for resellers.
Comparable products include disposable cosmetic tools, such as sponges, cotton swabs, and makeup wipes. These items can also be sold in bulk to beauty professionals or individual customers.
Beauty tools like eyebrow shapers, tweezers, and makeup brushes are also hot-selling items that you can add to your inventory. They have a high perceived value and can be easily shipped worldwide.
Food and beverages are always in demand, making this niche a smart choice to explore. But when it comes to perishable goods or items needing special storage, buying in bulk can get tricky.
Overstocking means there’s a higher chance of products expiring before they’re sold, which could lead to losses—something no one wants!
Instead, go for beverage essentials, like coffee pods or matcha powder, or non-perishable snacks, like protein bars. These are inexpensive and consistent sellers, especially when marketed for convenience.
cases, chargers, laptop sleeves, and earbud cases never go out of style.These products have widespread appeal and, being typically affordable, are an great choice for bulk purchasing and resale.
A popular product in this niche is the magnetic selfie stick, a photography accessory that holds a smartphone magnetically for hands-free photos.
Home offices need pens, paper, printer ink, and other basic supplies on a regular basis to keep things running smoothly. Notebooks, sticky notes, and file organizers are also supplies that can be bought in bulk for resale.
You can also consider stocking up on fun stationery items such as stickers, washi tapes, colorful markers, and a variety of products for creative journaling, like fountain pens or decorative stamps. These items cater to a growing demand from the creative community.
Picture frames, wall hangings, and small decor accents attract customers looking to spruce up their living spaces affordably.
Of course, not all home decor items are great for buying in bulk to resell. Some items may be too large or fragile for easy storage and transport.
However, smaller items like scented candles or cases for decorative pillows are perfect for buying in bulk and reselling. These items are relatively small and lightweight.
Additionally, many home decor products have a high perceived value and can be marked up significantly when resold. This allows for a higher profit margin compared to other wholesale products.
If you’re looking for something trendy, solar garden lights are getting popular lately. However, their demand tends to be seasonal, as shown in the graph below.
With the growing popularity of fitness culture, there’s a high demand for affordable workout gear. From resistance bands to yoga mats, there is a wide variety of fitness equipment that can be purchased in bulk.
As with any niche on this list, don’t go for the most obvious option but rather the one that can get you more margin after reselling. For example, equipment like a walking pad is not the best choice to buy in bulk. Instead, go for accessories such as water bottles, towels, and gym bags.
Like any niche on this list, not every clothing or accessory item is ideal for bulk purchases and resale. For example, seasonal items like winter jackets or summer swimsuits may not be the best choice, as they may become outdated before you can sell them all.
However, if you focus on classic and versatile pieces that have a timeless appeal, bulk buying can definitely be worth it.
Consider investing in basic essentials such as plain t-shirts, socks, and jeans in various sizes. These are everyday items that are always in demand and will never go out of style.
Trendy accessories like hats, scarves, and sunglasses are other things to buy in bulk and resell in this niche. They usually have a lower cost but high profit potential.
Explore TikTok and Pinterest for the latest trendy accessories. These platforms are helpful for identifying micro trends that often experience skyrocketing demand.
Streamers, balloons, and themed decorations are fantastic, cheap items to resell, especially for those looking to capitalize on seasonal demand. These products are easy to source, highly affordable, and appeal to a wide range of customers planning parties or events.
Sales tend to peak during holidays or seasonal celebrations when demand for decorations skyrockets. For example, holiday ornaments and festive lights fly off the shelves as December approaches, while summer gear like pool toys, banners, and themed party supplies are a big hit during the warmer months.
Now that you’ve identified products to sell, where do you source them? Here are the best places to find items to buy in bulk and sell, and kickstart your reselling venture.
Once you’ve found stuff to buy in bulk and resell, it’s time to find customers! Here are the top options for selling your products online.
Having your own ecommerce site gives your business identity and control.
Platforms like Ecwid by Lightspeed make it easy to set up an online store, manage inventory, and process payments seamlessly. With a variety of professionally designed templates tailored to different niches, you can create a stunning online store in no time.
With Ecwid, you can also take advantage of various marketing tools like campaigns, social media integrations, and SEO optimization to reach potential customers and drive traffic to your site.
Another advantage of having your own online store is that you have complete control over the customer experience, from product presentation to the checkout process. This allows you to provide a seamless and personalized shopping experience for your customers, which can help build brand loyalty and increase sales.
Expand your reach by selling on platforms like Amazon, eBay, or Walmart. These marketplaces come with massive, pre-existing audiences looking for new products, which makes it easier for you to attract potential customers.
Plus, marketplaces typically have built-in marketing and advertising tools, which can help boost your sales and reach even more customers.
If you set up your online store with Ecwid, you can seamlessly sync it with leading marketplaces. This allows you to sell on both your website and popular platforms, giving you the best of both worlds.
Plus, you’ll streamline your workflow by managing all your products and orders from a single dashboard, saving you valuable time.
Buying in bulk and reselling isn’t just about profit margins and market trends. With the right strategies in place, you can build a successful and scalable business. Take the time to pick the right products, find a reliable supplier, and identify your unique niche.
Remember, the business world rewards the bold. If you’ve been contemplating this exciting resale opportunity, now is the perfect time to leap in. Start by stocking up on the best wholesale items to sell, and set up your online store with Ecwid by Lightspeed today.
As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online.
This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line.
Ecommerce returns refer to the process of customers returning purchased products or items to an online store or returning an online purchase to physical stores. When online customers make online purchases, they may occasionally find the need to return them due to factors such as:
To handle ecommerce returns, most online retailers have return policies in place. These policies outline the conditions, procedures, and timeframes within which customers can return products. Retailers may offer options like full refunds, store credit, exchanges for different items, or repair/replacement services, depending on their policies and the circumstances of the return.
Online retailers understand the critical role that customer expectations and satisfaction plays in driving repeat business and maintaining long-term customer relationships. While returns are an inherent part of the ecommerce ecosystem, excessive return rates can significantly impact profit margins and hinder customer lifetime value.
One of the key factors contributing to high return rates is the gap between the online and brick-and-mortar store experiences. Customers who shop online often face challenges such as inaccurate product descriptions, sizing discrepancies, or color variations, leading to dissatisfaction upon receiving their purchases. Consequently, they initiate the returns process, creating logistical complexities for the ecommerce store.
To address this issue, forward-thinking online retailers have implemented strategies like free return shipping and store credit to encourage customers to shop online with confidence. By offering free return shipping, ecommerce businesses alleviate the financial burden on customers when returning products that didn’t meet their expectations. Moreover, providing store credit instead of refunds empowers customers to make alternative purchases, allowing brands to retain their business and improve overall customer satisfaction.
In addition to these customer-centric approaches, ecommerce stores are investing in advanced technologies and robust reverse logistics systems. These systems streamline the return process, making it more efficient for customers and reducing the chances of return fraud. By efficiently managing returns, online retailers can better control their inventory, mitigate losses, and allocate resources effectively.
But while all of the above information is important for context, what will really help you impact your bottom line is finding the right solution — what’s the best way to not only manage your ecommerce returns, but also reduce the financial stress they’re causing your company?
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Managing ecommerce returns effectively is crucial for maintaining customer satisfaction and loyalty in the online retail industry. It involves streamlining the return process, ensuring timely refunds or replacements, and continuously improving customer service to address any issues that may arise during returns.
But that’s just the tip of the iceberg with ecommerce returns. If your company has marketing technology that can help pinpoint the consistent source of your product return problem, you can adjust your marketing strategies accordingly to mitigate loss.
And that could go a long way towards solving your ecommerce returns problem and maximizing your company’s profit.
Before we dive into the use cases that can help solve your ecommerce returns problem, let’s make sure that you have an appropriate product return program in place so that you aren’t alienating your customers.
A good product return program encompasses several key elements to ensure a smooth and optimal experience for customers. Here are some characteristics of a well-designed product return program.
A good return program begins with a clear and customer-friendly return policy. The policy should be easy to understand, concise, and readily accessible on your website. It should outline the conditions, timeframes, and procedures for returning products, as well as any applicable fees or restrictions. Make sure the return policy is written in easy-to-understand language and addresses common customer problems or issues.
The returns process should be simple and convenient. Provide customers with multiple options for initiating returns, such as an online returns portal, , or number. Streamline the process by minimizing the paperwork and steps required from the customer’s end. Offer prepaid return shipping labels or arrange for easy drop-off locations to further simplify the return process.
Establish efficient and responsive communication channels — potentially using generative AI or conversational commerce — to handle customer inquiries or issues related to returns. Offer various channels like , live chat, or support to accommodate different customer preferences. Respond promptly to customer inquiries, providing clear and helpful guidance throughout the return process.
Regularly evaluate and enhance your returns process based on customer feedback, industry trends, and technological advancements. Stay updated with best practices and innovations in the ecommerce space to ensure your return program remains effective and competitive.
Wouldn’t it be easier to just put the ecommerce return process on the back burner and focus on all of the important tasks you have on your plate as marketers? Well, there are many reasons why that would be a terrible strategy for your business.
Effectively handling and managing ecommerce returns is incredibly important. While they can be a burden on the time and finances of your business, ecommerce returns are a key part of the online shopping experience for customers.
A seamless and efficient return process contributes to customer satisfaction. In fact, 92% of customers are likely to buy again if the returns process is optimized.
When customers have a positive experience with returns, it enhances their trust in your company and increases the likelihood of them becoming loyal to your brand. On the other hand, a difficult or frustrating return process can result in customer dissatisfaction and hinder customer retention.
How a retailer handles returns can significantly impact its brand reputation. Word-of-mouth and online reviews play a vital role in shaping consumer perception. If a retailer consistently provides hassle-free returns, it can enhance its reputation as a reliable and customer-centric brand. Positive reviews and recommendations from satisfied customers can attract new buyers, while negative reviews about poor return experiences can deter potential customers.
In the highly competitive digital commerce landscape, effective returns management can serve as a competitive advantage. By offering easy returns, generous policies, and outstanding customer service, a retailer can differentiate itself from competitors. Customers are more likely to choose a retailer that offers a straightforward and convenient return process over one with complicated or restrictive policies.
Repeat customers are the lifeblood of any ecommerce business. A smooth return experience can encourage customers to come back for future purchases. When customers feel confident that they can easily return a product if needed, they are more likely to take the risk of making a purchase, knowing they have an exit strategy. Retailers that prioritize customer satisfaction through efficient returns management can foster customer loyalty and increase repeat business.
While returns may initially seem like a burden for retailers, effective returns management can lead to cost savings in the long run. By streamlining the process, retailers can reduce administrative overhead, minimize shipping and restocking expenses, and implement strategies to maximize value recovery from returned items (such as refurbishing or reselling). Moreover, prompt and efficient returns prevent unnecessary delays in issuing refunds, reducing customer inquiries and support costs.
Returns provide valuable data and insights for retailers. Analyzing return reasons and patterns can offer useful feedback about product quality, sizing issues, or areas for improvement. Retailers can use this information to optimize product descriptions, enhance product quality, or even adjust their inventory strategies. By leveraging return data, retailers can make data-driven decisions to improve their overall business operations.
The current state of ecommerce returns and ecommerce return rates is not a super positive one for online retailers.
Ecommerce return rates are typically significantly higher than brick-and-mortar stores. In a study by Shippo (and compiled by Richpanel), the data shows that the average ecommerce return rate sits somewhere between 20-30%.
That same study also shows the average ecommerce return rates by vertical.
With apparel slightly over 10% and jewelry and electronics approaching 10%, it’s easy to see why so many online retailers are frustrated by ecommerce returns.
Ecommerce returns can be costly for retailers due to factors such as shipping expenses, restocking fees, and potential loss in value for returned items. Studies suggest that the cost of processing a return can range from 20% to 65% of the item’s original value.
According to the Wall Street Journal, ecommerce return rates were 14% higher in compared to , and on average, the cost to process $100 worth of returned merchandise is about $26.50. The WSJ estimated that if a retailer cut returns in half, it would result in 25% increased profit.
These statistics highlight the significance of managing ecommerce returns effectively and provide insights into the impact of returns on retailers and customer behavior.
Fortunately, there are ways to avoid becoming just another company getting crushed by ecommerce returns. Lowering your ecommerce return rate requires a proactive approach to address the underlying factors that contribute to returns.
By implementing these strategies via your content management system, you can proactively address common causes of returns and minimize the overall return rate for your ecommerce business. Remember, an informed and satisfied customer is less likely to return a product, so prioritize transparency, accurate information, and exceptional customer service throughout the customer journey.
Providing detailed and accurate product descriptions, including specifications, dimensions, materials, and high-quality images, will go a long way in helping your customers perfectly understand what they’re purchasing. Clear and comprehensive information helps set accurate customer expectations, reducing the likelihood of returns due to product dissatisfaction.
Create product videos or demos that showcase the features, functionality, and usage of your products. Visual demonstrations can help customers gain a better understanding of the product and reduce misunderstandings, leading to fewer returns.
For apparel and other size-dependent product offerings, provide detailed size charts, measurements, and fit guidance to assist customers in selecting the appropriate size. This reduces the chances of returns due to sizing issues.
Utilize high-resolution images and multiple angles to provide customers with a clear visual representation of the product. Visuals can help customers better understand the appearance, features, and details of the item to prevent surprises upon delivery.
Implement stringent quality control measures to ensure that products are thoroughly inspected and meet high standards before they are shipped. This includes checking for defects, damages, or incorrect items. By minimizing the shipment of faulty products, you can reduce returns resulting from product quality issues.
The rise of returnless refunds is starting to reshape the digital commerce landscape as well. Retailers are using this tactic to create a smoother, more customer-friendly shopping experience.
Instead of dealing with the hassle of shipping items back when a purchase doesn’t work out, customers can now simply keep the product and still receive a full refund. This approach is especially popular for low-cost items or products that aren’t practical to resell, like bulky or personalized goods. By eliminating the back-and-forth of traditional returns, merchants are reducing friction in the shopping experience and building goodwill with their customers, which often translates into increased satisfaction and repeat business.
For retailers, returnless refunds come with their own set of advantages. They cut costs associated with restocking and reverse logistics while minimizing the environmental impact of shipping and disposing of returned goods.
Major ecommerce platforms like Amazon and Walmart have already begun to embrace this strategy. For instance, Amazon often issues returnless refunds on inexpensive items like kitchen gadgets or clothing accessories. Walmart has used the same approach to simplify returns for damaged or incorrect orders.
According to EMARKETER and Rachel Wolff, returnless refunds “encourage repeat purchases”. Other key metrics that may encourage companies to consider a returnless refund policy are:
With retaining loyal customers being the light at the end of the tunnel for many retailers, a returnless refund policy may make sense situationally for certain companies.
Consider also that ecommerce returns can have an impact on the environment and your company’s sustainable commerce efforts.
While ecommerce provides consumers with convenience and accessibility, it also generates a significant amount of waste due to the high return rates and packaging materials used. This is an issue that shoppers are becoming more concerned about — consumers are actively trying to be more environmentally sustainable, and they expect companies to be, too.
To address this, many ecommerce retailers are adopting sustainable practices and finding ways to reduce their environmental impact. Here are some ways that sustainable commerce and ecommerce returns are intersecting:
Product Lifecycle Management: Implementing the best possible product lifecycle management practices will help to extend the life of the products that ecommerce retailers are selling and in turn reduce waste. This includes refurbishing, repairing, or recycling items to keep them out of landfills.
Sustainable packaging: Many online stores are now making product packaging with sustainable materials and reducing the use of plastic packaging needed to ship items to customers. They are also eliminating excessive packaging.
Donation: Some ecommerce retailers are partnering with charities or similar-type organizations to offer their customers the option to donate returned items to those in need. This helps to reduce the amount of waste generated by ecommerce returns and it provides support to those in need in the community.
Resale: Similarly, retailers can also consider reselling returned items on the secondary market. This would reduce the waste created by ecommerce returns and generate additional revenue simultaneously.
By adopting sustainable practices in areas such as packaging, donation, and resale, ecommerce retailers can reduce their environmental impact and contribute to a more sustainable future. Additionally, by improving product quality and implementing product lifecycle management practices, they can reduce their ecommerce return rate, leading to increased customer satisfaction and profitability.
In today’s competitive marketplace, artificial intelligence (AI) has had a massive impact on ecommerce in general. And while it hasn’t been utilized much in ecommerce returns specifically, there are game-changing ways to leverage AI and reduce returns.
AI offers the ability to help companies deeply understand their customers and orchestrate a richer and more personalized customer experience. This has massive implications for return rates — the more tailored the customer experience is, the better your shoppers will understand what they’re purchasing, which can impact ecommerce returns by reducing the sizing, fit, fabric, or feel issues that often lead to product returns.
Plus, an AI-powered ecommerce experience helps with important factors like limiting the strain on reverse logistics, handling inventory management, and more.
But in terms of directly targeting and lowering return rates for your ecommerce business, AI’s targeted segmentation abilities provides a whole new toolkit for managing ecommerce returns. It can help you identify and address the customers that have the highest returns rates, allowing you to actively reduce returns and build customer loyalty in the process.
One of the most important things that artificial intelligence can do for your business is to help you identify who your “heavy returners” are and where specifically they are hiding in your customer base.
Heavy returners in ecommerce are customers who frequently return items they have purchased online. Typically, these customers have a higher-than-average return rate and may return items for a variety of reasons, such as purchasing the wrong size, color, or fit, dissatisfaction with product quality, or simply changing their mind about the purchase.
Heavy returners can be a significant challenge for ecommerce retailers. While only a small number of customers tend to account for a large number of a retailer’s returns, they can impact profitability, overall customer satisfaction, and operational efficiency.
Identifying heavy returners is important for ecommerce retailers as it can help them develop targeted strategies to reduce returns and prevent loss of revenue. But singling out these serial returners is not an easy task. You need to track customer order history, analyze return data, and identify patterns in customer behavior that lead to returns, and the only way to do this efficiently and effectively is with an AI-powered solution.
And once these customers are identified, ecommerce retailers can take steps to address the root causes of returns for heavy returners, such as improving product descriptions, offering alternative options, providing better sizing information, and enhancing customer service.
Plus, these heavy returners can be segmented by their return rate for a more proactive approach to reducing returns.
Once you have segmented your heavy returners, you can orchestrate their customer experience with your brand to limit their likeliness to increase return rates. You have the option to refrain from showing them discounts for products (as they are apt to return them) and products with a low margin. Or consider only showing them payment methods that are better for your company’s bottom line, even if they may be less convenient for them.
While you certainly don’t want to take that approach with all segments of your customer base, it is a profitable strategy to mitigate the risk that these customers pose to your business. With a thoughtful approach to managing the interactions your heavy returners have with your brand, you can better manage the amount of returns this customer segment requests from your business.
Having the right marketing technology in your tech stack will allow you to easily segment your heavy returners and to go even further in your quest to mitigate ecommerce returns.
Utilizing a customer data platform and marketing automation tool like Bloomreach Engagement allows you to deploy very specific use cases that can help soften the financial damage done by ecommerce returns. Or it allows you to use an out-of-the box dashboard to manage returns more effectively.
The aforementioned use case and these four additional ones — specifically designed to lower your ecommerce return rate — are a great place to start.
Weblayers are personalized banners that are shown to customers on specific pages of your website. They’re a great way to drive engagement and conversions, and are executed via HTML, CSS, and JavaScript.
If a customer has the exact same item in their online shopping cart multiple times in different sizes, deploy a weblayer that links to a sizing guide or customer service representative. These two options would help the customer find their true size for the item in their cart.
Using this tactic will help reduce the number of returns of duplicate items bought in different sizes. Very few shoppers are setting up their carts with the intent of keeping both of these differently sized items, and this weblayer helps avoid identical purchases, reducing your costs and improving profit margins.
Similar to the use case above, you can use experiments to trigger an alert to customers that have the exact same item in multiple different sizes in their cart prior to them making the purchase.
Experiments are a web optimization and web personalization tool that allow you to make any changes to your website using a simple visual editor — without needing to deploy code. Once again, your messaging could point customers to a sizing chart or customer representative to help determine which size would be best, potentially leading to cost savings for your company by mitigating a future product return.
It’s simple to use Bloomreach Engagement to find low- and negative-profit customers via our single customer view and our advanced customer segmentation. And you can use this to your advantage and lower your ecommerce return rate by removing these customers from your Facebook and Google retargeting audiences.
This will save you ad budget by not targeting customers who aren’t profitable for your business, and can lead to lowering your ecommerce return rate as well.
Using personalized product recommendations to help customers find what they want with your brand is a great strategy for driving revenue and fostering happy customers.
While there’s certainly a chance that these product recommendations could recommend products that customers ultimately return, you can help mitigate that cost by optimizing your product recommendations for higher-profit products. This builds in potential ecommerce return costs so your company isn’t negatively impacted if customers do indeed decide to return.
Read this next: Yves Rocher Wins With Personalized Product Recommendations
As online purchases continue to dominate the retail landscape and contribute to total retail sales, it becomes increasingly crucial for ecommerce businesses to address the challenge of customer returns. To do this, an AI-powered marketing technology is essential — one like Bloomreach Engagement that offers the necessary tools to proactively address returns.
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